Creative direction & project leadership
Website and creative project leadership
Website projects usually stall in the same places. The message never gets settled, the designer and developer wait on each other, and no one owns the final decisions. I help you settle what the site needs to say, then coordinate the design and technical work through launch.
What I help with
- Your website's message: what you do, who it's for and why someone should call
- Page structure and copy direction
- Coordinating designers, developers, hosting and domain moves
- Getting an unfinished or stalled project to launch
- Connecting website forms to your customer records so inquiries don't get lost
- Keeping photos, video and brand consistent across your materials
How it works
- Settle the messageWe agree on what the site needs to say and to whom, before anyone designs anything.
- Plan the workA short scope with who does what, in what order and at what cost.
- Coordinate the buildI keep design, content and technical work moving and make the small decisions you don't need to.
- Launch and connectThe site goes live with forms, tracking and records connected, and your team knows how to update it.
Who this is for
Businesses, family offices and creative teams in Venice and across Sarasota County that need a new site, a refresh or someone to take over a project that has stalled.